GfK. Growth from Knowledge
The GfK is one of the world’s leading holdings specializing in market research. Our business information services are used in different sectors of world economy for marketing activity planning - on a local, national or worldwide scale. Established nearly 70 years ago as Germany's first market research company. Now, with more than 120 subsidiaries, offices and participations employ about 5,000 people in over 50 countries.
In Poland since: 1990
Our Services
Five integrated departments of GfK Polonia provide complete information about consumers, their attitudes, lifestyles, and consumption habits with relation to almost all market segments concerning FMCG, durable goods and services.
Serviced Sectors
- FMCG
- Finance / Insurace
- Telecom / Information
- Textil
- Automotive
- Traffic / Transportation
- Real Estate
- Durable goods
- Retail
- Media
- Tourism
- Agriculture
- Others
Research Methods
Qualitative techniques
- Focus Groups Interview (FGI)
- Brief Group
- Extended Group (EGI)
- Affinity Group
- Creativity Group
- In-depth Interview (IDI) - Observations
- GfK GENIUS
Quantitative techniques
- PAPI
- CAPI
- CATI
- CAWI
- In-Home Test
- In-Hall Test
Research panels
Desk research
