TNS OBOP is the oldest research and marketing information company in Poland and Central Europe. Since 1958 our efforts are focused on the best quality of service and technology development. At the moment TNS OBOP is one of five biggest research agencies in Poland and is rapidly growing.
Our experience makes us an expert in marketing information area, the history lets us know more about Polish consumers even before running the project. All together makes us professional partner for our clients.
In Poland since: 1958
Our Services
TNS OBOP research power is based on one of the biggest fieldwork capacities in Poland (above 700 interviewers) and research techniques to be fit to all projects (PAPI, CAPI, CATI, CAWI, Qualitative Center). We attach a great importance to the research process control. In 2000, as one of the first in Poland, we joined the Interviewers' Quality Control Scheme.
Serviced Sectors
- Media
- Finance
- Telco
- Pharmaceuticals
- Automotive industry
- FMCG
- Society
- Politics
Research Methods
We are able to contact respondents via following instruments:
- PAPI (Pen and Paper Interview),
- CAPI (Computer Assisted Personal Interview) - 200 multimedia notebooks,
- CATI (Computer Assisted Personal Interview) – 40 to 70 phone cells,
- CAWI (Computer Assisted Web Interview)
- Internet Users Panel
- TV Panel (1100 households, 3500 respondents)
- Qualitative Center in Warsaw (above 200 square meters’ modern center)
- Testing Center (100 square meters’ re-arrangeable room)
- Mystery Shoppers
- Desk Research
Key TNS OBOP research products:
- All TNS branded research solutions (see it on TNS global site)
- TV Panel (daily reporting from tv audience measurement system)
- Omnibus study (to be turned into CAPIbus soon)
- TNS Telecoms Index (monitoring of Polish telecoms market)
- Interbus (tracking study on Polish internet users)
- OTC Track (weekly based pharmaceutical tracking study)
- Snack Panel (panel monitoring snack consumers, based on Family Food Panel)
- Regular Social & Political surveys (lifestyles, attitudes and political preferences)
